SEO Off-Page Optimization : Tips and Techniques to get quality back links
Friends after having a detailed explanation about overall SEO and On-Page Optimization tips and techniques, here we are going to talk about Off-Page SEO and it's techniques.
What is Off Page SEO or Link Building?
Different webmasters have different prospective about Off-Page SEO techniques. Off-Page SEO optimization also know as link building is a technique used to promote your website on different channels present online.
This techniques is used to build authority and popularity of your website and also to get back links from different high authority websites.
SEO off-page is all about how many quality and relevant back links you can have for your website. Based on quality and relevancy search engines defines priority for your website and provides you position on search engines result pages.
Why to Do Link Building?
This is one very important question which almost every webmaster will have in their mind. Off-page activity or link building is required because search engine robots or crawlers cannot come to know automatically that there is a new page or website present online which they have to store in their database.
To inform search engines we need to place or submit our links on such websites where crawlers are already crawling.
Types of Link Building
There are three ways of link building :
- Three Way Link Building (No More Recommended)
- Two Way Link Building (No More Recommended)
- One Way Link Building
Three Way Link Building
Historically when search engines started giving preference to number of links pointing back to any website and considering it one of the important factor for ranking, webmasters used to take illegal ways to get backlinks.
Three way links were where webmasters used to link there network websites with each other. This way getting a back link was very easy without any actual effort required. Google specifically looks for natural links, so Google started neglecting such kind of back links.
Google strictly says no to three way linking as this way webmasters who are having a good network online will gain more and their bad quality website will get ranking.
Three way links were where webmasters used to link there network websites with each other. This way getting a back link was very easy without any actual effort required. Google specifically looks for natural links, so Google started neglecting such kind of back links.
Google strictly says no to three way linking as this way webmasters who are having a good network online will gain more and their bad quality website will get ranking.
Two Way Backlinks
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Two way back links are those where one website links to another and gets a link back from other website as well.
Webmasters used to do this by having a link page on the site and asking other websites to link them and giving a link back from their link page.
Google again don't promote such activity as webmaster misuses this process and exchange links with other websites without any actual effort putting in.
One Way Backlink
One way back linking is the preferred method by all the search engines. This is the way where webmasters have to put effort to get back links from other website. This may be through content syndication, liking or sharing.
Before Penguin and Panda updates there were many methods of getting back links for a website but after these updates getting a back link for websites has become very difficult.
Methods to get quality back links for website
- Directory Submission
- Article Writing
- Blog Writing
- Blog Commenting
- Forum Commenting
- Question Answer Sites
- Classifieds
- .gov, .edu, .coc websites back links
All the above methods are considered to be traditional methods of getting back links. These methods are still important from link building point of view.
- Social Bookmarking
- Link Wheel
- Web 2.0 Properties Creation
- Video Optimization
- Guest Blogging
- Info-graphics
- Social Media Sharing
- Asset Optimization ( Press Release, PDF's, Documents, Presentations, White Papers)
Above are some of the new ways to create back links for your site.
Most important factor while doing link building activity for any site is to remember about relevancy and quality.
How to measure quality of back link
There are few measurement criteria to check quality back link
- High Page Rank ( PR should be at least 4 or above)
- High Domain Authority
- High Page Authority
- Relevant
- Domain should not be a parked domain ( no activity from a long time)
- No Spamming
Is Paid Back Linking a Good Exercise?
There are different views about paid back linking. As per Google paid linking is absolutely fine till the time link provider is not giving a DO Follow Back Link . If a paid link is NO Follow Back Link it is absolutely fine to have them.
But it should also be kept in mind that paid links should be minimum and more focus should remain around natural back links.
Hi Prashant: being fairly new to the scene & an entrepreneur this has been a very informative article to read & makes sense. It's amazing how quickly things change; two-way back links used to be a good way of getting traffic to your website but no longer it seems!
ReplyDeleteNicky
Hey Nicky, Thanks for liking the article. It's true two back links were quite easy to get so to bring in quality Google started ignoring two way links and focused on one way quality back links.
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ReplyDeleteAs we know very well, That OFF-PAGE SEO is of much important for link building. You have done an excellent job by providing us a quality material on this topic. I appreciate your knowledge and writing skills. Really a good and insightful post for all the readers. Thanks for sharing it.
Daniel Palmier