Google Webmaster Blocks Search Queries (Keywords) Data

Another update or Google step towards not sharing Keywords data with Webmasters

Google has come up with yet another move, to not provide keywords information for users by blocking search queries information through webmaster tool.

In October 2011, Google changed the way it harvests data from search to protect users’ privacy.

If a user is logged into a Google product (such as Gmail, Google Plus, Youtube, etc) while searching, their search is conducted over SSL (Secure Socket Layer). As such, the referral data relating to that search is hidden.                                                                                               

SSL process of displaying keywords (Keywords Unavailable or Not Provided ) hit hard on online marketing agencies who completely depends on keywords data and analysis.

Initially SSL searches were limited to personalized searches, but recently Google updated it's search method and changed it's search result process to SSL searches. So now all the searches happening on Google are secured searches, and as a digital marketing agency you won't be able to see which keyword drove traffic to your website.

Google's new move of stopping keywords data from webmaster account has given another shock to digital market.

As per many blogs, forums and conversation happening on Twitter it is confirmed that webmasters around the world are not able to see any keyword data from 25th Sep.

As per Search Engine Land Founding Editor Danny Sullivan it may be a bug as well as similar incidents have happened in past. Search engine land tried to reach Google for the detailed information on same, but did not receive any response.

So friends let's wait and watch what new change Google brings in.