Competitor Analysis Strategy to Boost Your Search Ranking
Competitor analysis always had been an integral part of any marketing strategy either online or offline. In online marketing a competitor analysis differs from a competitor analysis to offline marketing.
In online industry all the digital experts have to keep an eye on competitor's activities and changes happening around the industry so that they can also bring required changes in their strategy and planning to boost their ranking.
Simple and Beneficial Competitive Competitor Analysis Strategies
To avail the maximum benefit for the website you are working on, you just don't need to use best digital marketing practices for SEO, PPC or Social Media but also need to keep an eye on your competitor's activity.This way you can get an idea if your strategy is going in the right direction or not, do you have to bring some changes in your strategy planning or if there is any trend in market which you are not aware of.
There are three simple and effective ways to do competitor analysis:
- Know exactly who is your competitor?
- Brain storming to know what people think about your industry?
- Review competitor's content strategy and way of presenting it?
Know Your Exact Competitor
This is one of the common mistakes which is done by many digital marketing experts. Most of them consider top ranking websites as their competitors. This is true that our main focus always remain on ranking high, so top ranking sites will be our competitor's but our prime focus should always be on the top players of our business industry.
For example if take a keyword "Cricket Bats" , we get some search results for Wikipedia, Ask Laila, Just Dial which can not be a direct competitor for any cricket bat selling website. But other search results like Cricketers Shop, Flip Cart can be a direct competitor as they them selves are selling cricket bats online.
So this is very much important to figure our who your actual competitor is? After finalizing the competitor's webmasters should do a detailed analysis for competitor's on-page seo and off-page seo.
Webmasters should look for the competitor's market share, keywords used by competitor, back link analysis, competitor website architecture and other functions used by them on website.Based on a detailed analysis you should plan for your SEO Strategy. Same way for PPC you need to know which competitor add is on top position, how well his landing page is optimized, how well he has written his ad copies and all.
Brain Storming to Know What People Think About Your Industry?
Brain storming is also important from strategy planning point of view. Webmasters should always discuss with other team members as well that
- What difference they see in your website and competitor website
- How your website can be made more effective
- Why they do consider competitor's website
- Which are the best keywords by using them they entered on competitor's website
- What keywords or terms come to their mind if they want to do some search in your business industry
- What all places they visit to find services or products related to your industry
Analyze Your Competitor's Web Content and Way of Presentation
We all know that good quality content plays a major role in getting higher search ranking. Webmasters should also pay detailed attention to the content written by competitor's on their website as well as content distributed on other third party network.
A quality, interactive and informative content always attracts users and they prefer to share it with their network as well. So, it is important to know what and how web content should be planned for your website.
After analyzing the content, you should also consider the way of content presentation done by competitor's. You can also do some market analysis for the best content presentation style for users and plan for your web content.
Only thing which need to be taken care while writing content for your website or for syndication is that there should not be hard push to sell your product or services, it should be more from information prospective.
Conclusion: You need to pay attention to improve your website performance in search results and for that you need to out beat your competitors. That's why a detailed and proper time should be allocated in doing competitor analysis and market analysis to come up with proper strategy.
