Impact of Responsive Design on Mobile SEO
As per one of the latest videos from Matt Cutts, webmasters should not be worried about negative impact of responsive web design on SEO for mobile.
This has been a long time discussion in SEO industry that whether having a responsive design for website is a good option for mobile SEO or there should be a separate website all-together for mobile. Some webmaster says creating a separate website for mobile makes more sense as user expectations and experience on mobile is different from desktop or laptop.
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| Responsive Web Design |
Matt Cutts in his recent video says that "you don’t have to worry about there being a down side, related to SEO,
when using a responsive design approach for mobile web sites."
What exactly Responsive Web Design means?
As per Wikipedia "Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of re-sizing panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)."
"A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the media rule."
Benefits of having Responsive Web Design
- No issue of duplication of efforts in creating a separate website
- No additional efforts required for on-page seo
- No additional efforts required for off-page seo
- Advantage of same domain authority
- Same PR transfer for mobile and desktop version of website
Conclusion
There is no harm in having a responsive webdesign for your website. There is no negative impact of it and in terms of benefits, you will have to put all your SEO efforts for one set of web URL's not for two (mobile and desktop version)
I use Wordpress to make my sites and my last two sites are totally responsive. I have more mobile users (and buyers). With WP everybody can make a responsive site easily.
ReplyDeleteHey Robert, you are right word press is a very good and effective platform to develop a website. But only issue is no big brand can go on word press as it collapses if the user base or clicks increase on the website.
DeleteIf you are working with SMB's and doing local SEO I think responsive sites are a must. Extensive sites with advanced functionality and/or a ton of pages like a blog may need a different solution. I think responsive is absolutely the way to go as long as the site still serves the same function and users are able to get the information they are looking for. Agree with Robert about WordPress for most sites.
ReplyDelete